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Theater industry veteran Sean Cercone is launching The Licensing House, a boutique theatrical licensing imprint that will provide representation for plays and musicals.
Cercone is the founder and CEO of Broadway Licensing Global and On Demand, a streaming platform that houses all kinds of theatrical productions. As part of his efforts with Broadway Licensing Global, he guided the licensing of more than 24,000 productions annually in collaboration with over 2,800 authors and 8,000 titles. Those include works by Arthur Miller, Tennessee Williams and Lynn Nottage, as well as properties like “Harry Potter and the Cursed Child” and “Clue.”
Cercone’s new initiative will launch with Barry Manilow’s “Harmony: A New Musical,” which had a short stint on Broadway, as well as the “Stranger Things”-inspired “Stranger Sings: The Musical Parody” and “Camp Kappawana: The Musical.”
“After years of building and leading large global catalogs, I wanted to create a home where each show receives the kind of bespoke attention and long-range planning it truly deserves,” said Cercone. “The Licensing House is intentionally selective. Our job is to fiercely protect the work, amplify its reach, and architect smart, sustainable strategies so these stories can live on more stages, in more communities, for many years to come.”
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The Licensing House’s leadership team includes David Abbinanti as VP of content and Scott Prisand as VP of business development. TLH has partnered with the Kaufer Group to head global distribution strategies.
“I’ve been fortunate to see how powerful the right licensing team can be for a show’s life,” Cercone said. “With these seasoned industry professionals on our leadership team, The Licensing House will work hand in hand with authors and rights holders to think holistically about professional, international, amateur, and educational markets, building a long-term roadmap instead of just processing paperwork.”
(Pictured above: “Harmony” on Broadway)
