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Reinvent Yellow has come on board to handle international sales for “Rocky the Troll” and will launch the film at AFM. It is produced by the team behind “Troll” (2022), the most watched non-English-language film on Netflix.
The family adventure centers on 12-year-old Gaia, who discovers her great-grandfather’s collection of rocks are troll eggs. When one of the eggs hatches, Gaia forms a magical bond that soon draws her into an exciting yet dangerous adventure. Forces beyond her control threaten both her own world and the trolls’ hidden existence.
The director is Andrea Eckerbom, and the producers are Terje Strømstad, Kristian Strand Sinkerud and Espen Horn. It is produced by Motion Blur, with support from the regional film fund FimInvest, the Norwegian Film Institute, SF Studios and REinvent.
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Reinvent Yellow’s deputy CEO, Rikke Ennis, said: “ ‘Rocky the Troll’ is a dream project for Reinvent Yellow. It’s as close as you can get to the iconic family films we cherish from the eighties (such as ‘E.T.’ and ‘Gremlins’). With Motionblur and the ‘Troll’ team behind the film, we have no doubt that it will be a smashing hit, combining great ambition with excellent execution. We are already seeing overwhelming international interest in the project.”
Helene Aurø, chief sales officer at Reinvent Yellow, said, “We see ‘Rocky the Troll’ as one of the most commercially promising family adventures in years — it has all the ingredients for strong international sales and long-lasting audience appeal. Launching it at AFM is the perfect opportunity to share our excitement with global partners.”
