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Dana White Net Worth 2025: UFC Boss’s Wealth & Career Revealed
Dana White’s story is one of grit, influence, and strategic growth—transforming UFC from an underground sport into a global phenomenon, while branching into multiple entertainment arenas and maintaining strong cultural relevance.
Table of Contents
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Who is Dana White?
Dana Frederick White Jr. (born July 28, 1969, in Manchester, Connecticut) is best known as the President and CEO of the Ultimate Fighting Championship (UFC), the world’s largest mixed martial arts (MMA) promotion.
Raised mostly by his mother, June, Dana spent parts of his youth in Connecticut, Massachusetts, and Las Vegas, where he developed a passion for combat sports and briefly pursued amateur boxing.
Dana White Biography Summary
- Born: July 28, 1969
- Age: 55
- Height: ~5′9″–5′10″
- Spouse: Anne White (m. 1996)
- Children: Dana White III, Aidan, Savanna
- Net Worth: ~$500–520 million
- Career Highlights: UFC acquisition (2001), major sale (2016), TKO merger, boxing expansion, Power Slap
Career Journey: From Boxer to Global Sports Mogul
Early years & management
Dana briefly boxed and later managed fighters like Tito Ortiz and Chuck Liddell before joining forces with the Fertitta brothers in 2001 to purchase the UFC for $2 million.
UFC transformation
Under White’s aggressive leadership, UFC transitioned from a marginalized show to a mainstream sensation. The organization struck lucrative deals, including TV and pay-per-view arrangements, branded fighters like Conor McGregor and Ronda Rousey, and staged blockbuster events worldwide (Wikipedia).
Zuffa to TKO
In 2016, UFC was sold to Endeavor (then WME‑IMG) for $4 billion. White retained a roughly 9% stake—netting an estimated $360 million post-sale—while continuing as President. He later oversaw UFC’s merger with WWE to form TKO Group Holdings in 2023, under which he’s also exploring new ventures like boxing.
Beyond UFC
White launched several ventures:
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- Dana White’s Contender Series, to scout MMA talent
- Power Slap League, a televised slap-fighting competition with a $76 million deal
- Co-owner of Thrill One Sports & Entertainment (Nitro Circus, Street League)
- Recently partnered to launch Zuffa Boxing with Turki Al-Sheikh
Dana White Net Worth & Wealth Sources
Net worth & earnings
- As of 2025, Dana’s net worth is estimated at $500 million.
- Some sources suggest up to $520 million .
- White earns an annual salary around $20 million, with additional board stipends (e.g., ~$1.2 million from Meta).
Breakdown of wealth
- UFC Sale (2016) – His 9% equity yielded ~$360 million after taxation.
- CEO salary, plus significant bonuses and media deals like ESPN & PPP.
- Board seat at Meta, offering cash and RSUs totaling ~$1.28 million.
- Business ventures – Profit from Contender Series, Power Slap League, Thrill One, Howler Head Whiskey, real estate investments.
Dana White’s Present Status (2025 & Beyond)
- UFC President & CEO, supervising day-to-day operations and matchmaking.
- TKO Group executive, leading boxing and BJJ expansions.
- Meta Board Member, reinforcing ties to mainstream tech and media.
In March 2025, White announced a partnership to launch the Zuffa Boxing promotion, targeting a debut event with boxers like Canelo Álvarez in September (Wikipedia).
Personal Life & Family
Wife & kids
- Married high-school sweetheart Anne White since November 8, 1996.
- Three children: Dana White III (football), Aidan White (amateur boxer), and a daughter, Savanna.
Health & height
- Height: ~5′9″–5′10″ (1.8 m).
- Suffered from Menière’s disease since 2012; adopted a ketogenic diet after a warning in 2022 (Wikipedia).
Dana White Sr.
- His father, Dana White Sr., had alcohol-related issues and was largely absent (Encyclopedia Britannica).
High-Profile Connections & Interests
Dana White & Joe Rogan
Long-term professional relationship with Joe Rogan: Rogan’s podcasts, color commentary roles, and UFC promotion align White with the MMA broadcast ecosystem.
Dana White & Donald Trump
White is a vocal supporter of Donald Trump, appeared alongside him at campaign events, and acts as a key link between Trump and MMA’s influential “manosphere”.
Dana White & Ben Askren
White publicly backed Ben Askren during his health emergency (double-lung transplant), offering support during this difficult time.
Boxing & Dana White
- Initially ventured into boxing promotion around 2017 but paused by 2022.
- Reinforced intent in 2024–2025, culminating in the Zuffa Boxing initiative with Saudi and TKO Group support.
Dana White III
His eldest son, Dana White III, has been involved in youth sports, though details remain private; Aidan followed combat sports; little is known about Savanna .
Dana White News (2024–2025 Highlights)
- Meta Board appointment (January 2025) – RSUs valued at $1.28M.
- Power Slap League deal – $76 million crypto-backed agreement.
- Feud with Australian media – White lashed out at Sydney Herald editors in 2025.
Frequently Asked Questions (FAQs)
1. What is Dana White’s net worth in 2025?
Estimated at $500 million, according to Celebrity Net Worth and Benzinga.
2. How did Dana White make his wealth?
He earned from UFC’s $4B sale (9% stake), annual CEO salary (~$20M), Meta board compensation, and ventures like Power Slap and Thrill One.
3. Is Dana White involved in boxing?
Yes—after early attempts, he’s reviving boxing through Zuffa Boxing, launching a league with Turki Al-Sheikh in 2025.
4. Who is Dana White’s spouse and kids?
Married to Anne since 1996, with three children: Dana White III (football), Aidan (amateur boxer), and daughter Savanna.
5. What’s Dana White’s height?
He stands about 5′9″ to 5′10″ (1.8 m).
